In November, UPS announced it completed the U.S. Spanish-language option for UPS My Choice and UPS.com customers. This was achieved in large part through the enthusiasm and perseverance of the UPS Latino business resource group, Crecer. Crecer members joined forces to influence the approval of the enhancement and then provided some serious horsepower to bring it to market. In total, 60 volunteers vetted more than 70 files and worked more than 700 hours to proof and test the Spanish translations. UPS My Choice is a digital service that gives consumers more control over their residential deliveries. It’s available on ups.com and the UPS Mobile™ App. Businesses now have another opportunity to provide a convenient and seamless delivery experience to their customers who prefer to interact in Spanish. “UPS is providing great resources for companies that seek to offer shipping and package delivery services in Spanish HACR CORPORATE MEMBER AND MEDIA PARTNER SUBMISSIONS CORPORATE OBSERVER 15 as well as those looking to enhance the overall customer experience for Spanish-speaking customers,” said President and CEO of United States Hispanic Chamber of Commerce, Javier Palomarez. Crecer members are not stopping with the launch. They are developing a strategy to promote the service at the grassroots level to drive traffic to the applications organically. True to their mission, they are accelerating growth for UPS.