Since 2003, the Capital One Hispanic Business Resource Group (BRG), known as ¡HOLA!, has made tremendous strides to increase the visibility and support the development of Hispanic and Latino talent. With over 2,500 members and allies across 13 chapters, ¡HOLA! is one of seven BRGs that contributes to Capital One’s diversity & inclusion strategy by providing programs, resources, and tools that enhance the recruitment, retention, and development of Hispanic and Latino talent across the organization, many of whom are driving innovation and advancing Capital One as a tech leader. Through its targeted campus and professional recruiting and mentoring efforts, ¡HOLA! supports development initiatives like Capital One’s Coders program that targets Hispanic high-school students, with the goal of inspiring them to become software engineers. With deep roots in the community, ¡HOLA! awarded $35,000 in total scholarships. Scholarship finalists were paired with a Capital One mentor to support them throughout college, opening the doors to future opportunities with Capital One. The program continues to be a model for other BRGs to connect with the community in impactful ways. Through a shared cultural point of view, ¡HOLA! is constantly seeking to better serve associates and customers in powerful ways.