It happens at least once a day. Sitting at a traffic light, idling for more than a minute, and temptation hits. One little swipe, just this one time, can’t hurt. Every car on the road carries someone else’s children, grandparents, or loved ones. And the actions we take behind the wheel can have deathly repercussions. According to findings from new It Can Wait research, almost half of people who pledged said they now don’t use their smartphones while driving. In the six years since AT&T launched It Can Wait, the campaign: • Helped grow awareness of the dangers of smartphone distracted driving to more than 90 percent of audiences surveyed. • Inspired more than 5 million downloads of the free AT&T DriveMode® app, now available in Spanish and open to all carriers. • Worked with state departments of transportation on research that suggests a correlation between It Can Wait campaign activities and a reduction in crashes. • Collaborated with AT&T data scientists on research that shows how statewide anti-texting laws impact the rate of texting while driving. By the end of 2016, AT&T strives to reach 16 million pledges.