On Feb. 9, 2018, Macy’s welcomed 100 college students from CUNY to participate in the “CREAR Futuros” Kickoff, a day-long college and career readiness event aimed at preparing the next generation of Latino leaders. The Macy’s Diversity & Inclusion Strategies team was proud to partner with the Hispanic Federation to host the popular event for the first time at its iconic Herald Square flagship store. CREAR (College Readiness, Achievement and Retention) Futuros, a Hispanic Federation program, provides peer and career mentorships, internships, and access to free social support services to effectively improve Hispanic college readiness, retention, and graduation rates. The informative and fun-filled day brought together Macy’s executives from across many departments to provide career advice, personal insights, tips, and comments about how their education choices prepared them for their jobs. They shared how Macy’s values diversity and how it drives its creativity, innovation, and performance. The students left with new tips about picking the perfect interviewing outfit from the Macy’s MyStylist team, developing a personal brand from the Macy’s College Relations Team, and networking techniques from the executives—skills they put to the test at the networking lunch.